As their final film-school project, two Czech students, Vít Klusák and Filip Remunda, perpetrated a massive hoax—and filmed it. Called Czech Dream, the 2004 documentary follows the pair as they convince a public relations agency to create an advertising campaign—complete with billboards, TV commercials, and a jingle—for the launch of a fake department store. It worked; 3,000 shoppers showed up to an empty field for the grand opening of the “store.” How did the customers react to the ruse? Discussfrom Article of the Day http://ift.tt/2bBDpGc
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