
Bulgaria supplies 90 percent of the world's
rose attar, and roses are raised for food and medicinal purposes as well. The 10-day festival that celebrates Bulgaria's cultivation and export of roses is held in
Kazanlak, a small town in what is known as the
Valley of the Roses. It begins with a procession of farmers and young people dressed in native costume and carrying baskets for the ritual picking of the rose petals. Rose-decorated floats, costumed paraders, and folk dancers follow a route through all the nearby towns. Folk dance and song programs complete the festival activities.
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